Families ranching in Nebraska’s Sandhills know a thing or two about water and entrepreneurship. Water is vital to cattle grazing operations and none is better than water from the Ogallala aquifer. You also can’t be successful without a bit of entrepreneurial spirit.
New owners of Sandhills Natural Water, Roger & Sue Licking and Roger’s brother Richard, recently purchased the 30-year old company and relocated it to Mullen. The company bottles water straight from the aquifer under their own label, as well as for private label clients.
“Our water comes from the Ogallala Aquifer and won’t need reverse osmosis prior to bottling,” Roger Licking said. “This is purified water with natural health benefits, and we are excited to offer this benefit to our customers.”
The company is currently filling orders but has plans to bring on additional employees as the operation grows.
“We are in the process of filling all of our inventory bottles, and look forward to a future of expanding the company with new jobs in Mullen and a growing customer base,” Licking said. “We are being reintroduced to the ‘Nebraska way’ of doing business, because so much of that comes from word-of-mouth. It’s an amazing feeling.”
“The rural life in Nebraska depends on pure water and electricity,” says Rick Nelson, Custer PPD General Manager. “At Custer PPD we are pleased to be empowering progress for the “Good Life in Nebraska and seeing job growth in our service territory”.
Mullen is served electrically by Custer Public Power District, a wholesale customer of NPPD.